Nurture is into managed higher education services. It provides graduate and post-graduate degree courses in new and emerging areas with focus on employability in partnership with leading Universities and Colleges across India and abroad. The revenue is shared with the college/university for providing infrastructure and certification while delivery and content is managed by iNurture.

iNurture has a highly scalable, asset light business model and Ascent Capital and Bertelsmann have invested in the company, post GVFL’s investment.