GVFL is thrilled to announce its participation in the Pre-Series A round of LetsDressUp (LDU), a revolutionary fashion-tech startup set to transform the Indian fashion industry with its existing investors such as the Indian Angel Network (IAN), Chennai Angels, and Titan Capital.

Founded by the dynamic duo Dr. Drishti Anand and Aditya Balani, LetsDressUp aims to address critical gaps in the $100 billion Indian fashion market. The company’s innovative approach focuses on solving consumer dissatisfaction with sizing issues and on reducing the industry’s environmental impact through a zero dead-inventory model.

LDU’s unique selling proposition lies in its AI-driven design technology and agile supply chain which allows it to offer fresh designs that cater to diverse body types while significantly reducing the environmental footprint associated with traditional fashion practices. It is committed to creating an inclusive apparel brand that caters to all body types. 

Its agile supply chain not only meets consumer demands for fresh designs but also supports manufacturers in enhancing their livelihoods. The current round will be deployed to support LDU’s growth initiatives, to further enhance its design technology, and to expand its team across various operational verticals

We believe LDU is not just a brand, but a movement towards a more conscious and diverse fashion industry.

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